About me

I specialise in creating events, brand experiences and earned media activations of all shapes and sizes, from the World’s tiniest ice cream shop to the biggest snow festival in Europe. I’ve been lucky enough to have done this alongside some of the world’s most well-known F&B, automotive, tech, FMCG brands and public sector clients.

Like many of my peers, I work my best when I’m wearing different hats. I’m a strategic thinker and I understand comms planning and creative strategy; I get a buzz out of pitching, writing schmick looking brief responses and winning over clients with ideas. Then, when it comes to production, I can apply equal spades of flair and practicality to lead all aspects of creative delivery, bringing concepts to life with detailed consumer journeys, mockups and campaign roadmaps.

With over 15 years experience I’ve sat in many agency roles from a cross-functional team member to department-lead, constantly overlapping creativity with account management and hands-on execution. In doing so, I’ve learnt how to work with different personalities; how to anticipate client callouts and pre-empt what production is going to say about a concept; how to act as the first line of feedback for ideas, helping push clients to bigger and better places.

I established my approach early in my career at several innovative agencies both in the UK and Australia under the direction of leaders who were pushing boundaries and empowering colleagues to explore a range of creative means to reach clients’ goals. I strongly believe the creative lifeblood of an agency comes from all of its team members. I also believe experiential works its hardest when it’s at the heart of the planning and strategic process and not something tagged on as a 'nice to have.’

jim@jimmcgorty.com
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